HOW I GOT HERE
These are occasional writings that document my exploration of the current—and potential future—shape of marketing. And what it means, both for those we impact and those of us doing the work.
Earlier essays may not reflect my latest thinking, so see this as a breadcrumb trail showing how I got to where I am today. Jump in at any point along the journey, wherever a topic resonates with you or catches your attention. I’ll meet you there!
The journey so far…
#09 From manufactured authenticity to authentic authenticity—revealing the full story of you
#08 The five (for now!) elements of true connection
#07 Where does your website sit on the ‘Persuasion Scale’?
#06 Use it first, then pay what you think it’s worth
#05 What has marketing become, and is it time for it to go?
#04 Your most overlooked audience...probably!
#03 A new way to divide our target audience—what’s actually relevant today?
#02 New complexities in defining audience: direct vs indirect vs target
#01 So what is ‘brand experience’ anyway?